In his whimsy memoir/book of essays, Honk if You’re a Writer, Art Plotnik devotes a chapter, “Sexual Solitude in a Fool’s Paradise,” to his time as a sleaze writer, which he took up after several years as a professional journalist. Like many reporters, he secretly wished to become a novelist. His old college buddy, Bill Coons, told him of a chance to “ghost” a Don Holliday book for Hal Drenser. learn the craft of sex books, make some needed money, and perhaps make it a gig: the composition of “potboilers.”
Posing as literature, potboilers skirted the obscenity laws and could be sold on newstands and drugsore racks as well as shops specializing in “one-handed magazines.” Titles often sold in the 100,000-copy range.
No one has to write potboilers; virtuous writers can always starve or sell Tupperware. But since the opportinity was there, many good fiction writers turned to potbpoilers to make ends meet. (p. 74)
Plotnik is one of the few writers of the 1960s sleazecore who didn’t try to hide the fact he was doing this for money. He saw himself as a craftsman, a professional doing a job for a buck; feeling that the writing would hone skills for later, more serious commercial fiction, the way Donald Westlake, Evan Hunter, Larry Block and Bob Silverberg eventually did…and Dresner, too. He took a pragmatic view of work-for-hire:
As Plotnikov began his next book, he thrilled to the idea that eachpage completed was money earned — $4.28 to be exact — and that when he pumped out two pages of orgiastic cries in thirty minutes, he earned the then-dizzying of $17.12 an hour or $684.80 a week! (p. 77)
Not bad wages — in 1961 money, that was $170 and hour, and about $6,000 a week, the salary of a good lawyer. That’s what TV writers get these days…but no most fiction writers, for sure.
The Girl Takers took “Plotnikov” two weeks to write; according to him, it was based on some real events in his life, “a cross-country fling taken six years earlier” (p. 75). This little book does have a weird “feel” of the autobiographical in it, although it is not written in the first person.
John is a big beefy ex-sailor driving from Montreal to New York, having left one of many girls there in Canada. He’s a free-wheelin’, free-lovin’ guy out to explore all the women the world has the offer. But he’s heading to New York to see his ex-girlfriend, Sheila, that he still has a yen for — he broke up with her a year ago when she pressured him for marriage.
He sees a guy hitchhiking and picks him up. He’s William, also escaping a woman — a girl he was dating since he was 16, but who turns out to be frigid and less than loving. William is still a virgin at age 21, so the women worldly John, age 25, talks William into traveling around with him, and he will teach William how to pick up and bed all the millions of girls out there in 1960s America.
In a weird way they are like the low-rent versions of Kerouac’s Dean Moriarity and Sal Paradise, driving fast across the country in search of experience and truth. As On the Road was at its height of popularity among all young men at the time, it seems this was Plotnik’s intention.
The cover art is actually a scene from the book, for a change in sleaze. John and William share a room and across the way, they often see a woman walking around in her underwear — and then one day she is naked and dancing in front of a mirror. Turns out she’s a stripper, and William decides she must be the first woman, she must take his virginity. Being a good friend, William sets this up, after paying her — she is a stripper and a working girl. “I need the dough.”
After a brief reunion with Sheila in New York — she still wants marriage — John and William set off to California, on the road, meeting a variety of women, yet still drawn to their pasts and wondering if they both chose the correct road to travel down.
A whimsy read, nothing heavy here. A 7.5.



Donald Westlake, RIP, wrote this funny book around the same time that Hal Dresner wrote 



I have another early, un-numbered Midwood, Call Me Mistress by Tomlin Rede, and I wonder who wrote this one. I haven’t read it yet but on quick glance, the style seems like early Westlake/Alan Marshall.
have two Kozy Books by one “Walter Feldspar” (Loose Women and Squeeze Play) that look like they may be Hitts (there’s also a Beacon Hitt book called Loose Women) — Feldspar only penned two books, and for Kozy, and Hitt wrote many for Kozy as himself, Weaver, and Roger Normandie…like Lawrence Block and Robert Silverberg and others, there are pen names used that are not always associated with these writers, either overlooked by bibliographers or not admitted to by the writer (or remembered).



Dresner wrote as Don Holliday, John Dexter, and Andrew Shaw, but mostly Holiday, before selling this novel and heading to Hollywood as Jack Lemmon’s lead writer. Westlake wrote as the second Andrew Shaw, Alan Marshall, and Sheldon Lord now and then (toss in a Dexter or two), and then flowed into his career as a mystery and crime writer.
s’ Neutzel’s Pocketbook Writer (about the Los Angeles-based sleazecore industry); and Linda deBruiel’s The Girl Who Writes Dirty Books (about the some 300 she wrote, for Greenleaf, Leisure, Dorchester, and others).
I would probably toss in Barry Malzberg’s The Spread as well, a novel about a sleaze tabloid publisher cracking up, because the basis is the sleaze publishing industry in general, and Malzberg’s short stint as editor for low-tier men’s magazine, Escapade, and his early Mel Johnson stories for Knave and others.
fourteen or fifteen and a member of Amazing Stories’ Space Club as were Roger Ebert and several others who went on to become professional writers. Earl, on the other hand, needed no Space Club. He was a BNF (Big Name Fan) operating out of Chicago. He was likely in his early Twenties then and already publishing lots of cool fanzines. He became acquainted with William Hamling who’d been an Amazing editor in the Forties and was now, in the Fifties, the publisheof of Imagination and Imaginative Tales, two juvenile-oriented magzines much like Amazing (though they did carry two fine stories by Philip K. Dick as I recall and Milton Lesser/Stephen Marlowe also did good work for them). Hamling decided to try a Playboy-type magazine so he created Rogue. This featured the likes of Robert Bloch, Alfred Bester, Harlan Ellison, Frank Robinson (who was also an editor there) and many many others. I always prefered Rogue to Playboy because of its sf/suspense orientation. And Rogue led Hamling (if I recall rightly) into soft-core porn. Remember, this was the time when Lenny Bruce was put in prison for speaking the F word on a stage. Soft-core was shameful and even dangerous to publish. The biggest problem Hamling had with the runaway success of his soft-core line was getting manuscripts. So Earl turned to Scott Meredith, who said he could provide all the anuscripts Hamling needed–but all this had to be done very discreetly. By this time Earl was to be a major fiure in the whole operation. I trust Earl will correct any part of this I get wrong. Earl’s a fascinating guy and you should log on to
subcontracted by Hal Dresner to write a Don Holiday novel, The Girl Takers. Lawrence Block, Donald Westlake and others (but not Silverberg) would farm out work to friends to ghost write their pen names, which is often why the style and quality of certain pen names changes. They had contracts for one book a month but could not do it, or were busy with other novels, so would pay ghost wroters $600-700, keeping the rest for themselves — still, even keeping $200 was like $2,000 back then, so not too bad for doing nothing but making your agent and publisher think you were hard at work writing sleaze.
Many of these writers often wrote about their sleaze days — Dresner’sThe Man Who Wrote Dirty Books, Linda DeBrueil’s The Girl Who Wrote Dirty Books - - as well as Westlake, Banis, etc etc.