Affairs of Gloria by Victor Jay (Victor Banis) Brandon House 806

Victor Jay was/is Victor Banis, better known for his gay titles such as The Why Not and The Gay Haunt, and his involvement with the boom of gay pulp paperbacks in the mid-60s, with Greenleaf/Cornith, where he published as J.X. Williams and John Dexter, and later Chris Davidson…he a

But his fist novel was somewhat hetero, The Affairs of Gloria, published by Brandon House, and part of the resaon for his indictment, along with Brandon House publisher Milt Luro, in Los Angeles by the Postal Inspector and Justice Department.

Banis talks about the legal problems in his great memoir, Spine Instact, Some Creases (reprinted by one of my publishers, Borgo Press); he also explains that he wrte Gloria after reading a handful of sleaze.  Gloria doe shave lesbian action.  He says he was paid either $500 or700 for this novel, which as the norm back then — keep in mind, in then-time cash that was $5-7,000.

With The Why Not, he convinced Earl Kemp and Greeleaf that there was a market for gay male books, just as there was a market for lesbiana and straight sex.  The Why Not was a huge bestseller, and Greenleaf went full force into the gay market, followed by Suree, PEC, and others.

He also assembled a group of young men to produce en masse gay novels for Greenleaf, taking a cut and making a modest furtune similar to the way Lawrnce Block and Hal Dresner farmed out work to ghost writers, paying them $500-800 and keeping the reest (usually $200-300, not bad for doing no work).

He wrote one book for Marice Girodas’ New York version of Olympia Press, The Gay Haunt,but seems ol’ maurice ripped him off, not reporting actual sales for royalties (he got a $1500 advance and maybe a few hundred bucks in roys, expecting thousands since Olympia’s first print run was 50K and went through several editions after.)

Banis is still alive, but not really writing anymore from what I can tell, and has had Borgo and some ebook places reprint his old work.

Another maker of sleaze paperback history, and caught up in the battle against censorship in the 1960s. But more, he helped pave the way for modern gay publishing, proving there were more queers in the reading public than the publishers realized back then (Iafter all, lesbian novels were really marketed for men).