Forthcoming: Jill Emerson’s Getting Off (Hard Case Crime, 2011)
This September, Hard Case Crime will publish a new, original Jill Emerson novel, Getting Off. The cover, for maximum marketing, reads Lawrence Block writing as Jill Emerson, who in the 1960s-70s wrote lesbian novels for Midwood, erotic and mainstream stuff for Putnam and Arbor House.
This will also be the imprint’s first hardcover. Other titles have switched from mass market to trade paper.
We love Hard Case, but we wonder if this shift will work. The whole novelty and charm of the line was emulating vintage mass markets with the cover art, delivering books in the 40-60K word range like the old days, not these padded 80-120K word paperbacks that are now the market norm.
The market norm is also pushing the mass market trim size into memory. We have been seeing paperbacks in a size somewhere between the mass and the trade.
We wonder if readers may be annoyed that they have to fork out more money rather than the under ten bucks price you can get a mass market for. Trade paper and hardcovers will make Hard Case like every other line out there, and not unique, kind of the way Random House took away the uniqueness of Black Lizard by re-issuing everything in trade paper with covers that look like everyone else’s covers, and not the uniqueness that the Creative Arts Black Lizard editions have.
Is this not typical of all conglomerates? They buy out a company that is small and cool and has its own style and slowly make it generic. And we’re not talking just publishing — films, music, art, it happens across the board when a big company’s board thinks people want the same thing rather than something original, and grumble when sales diminish because the fans get bored.
Anyway, we are looking forward to Getting Off.